After reviewing my portfolio of work and feeling ready to begin the process, please fill in the client inquiry form. On my end, I will review your inquiry and schedule a call to see if we’re a good fit, as well as answer any questions you may have.

If we both agree to move forward, I will send you a tailored proposal including different packages that you can choose from, along with the associated costs. If you decide we’re *the one* for you, then you will sign the contract and make a 50% deposit to save your spot in our calendar. Once secured, I will send you a project scope & timeline, so you know the exact dates to expect design rounds and communication. 

My studio hours vary (child care is tricky!), so if you need to reach me, please email first. If you require a phone call, one will need to be scheduled via email. My expected response time is 24 hours, but if it is an emergency, please mark your email as so, which will prioritize my inbox. 

Our work together begins with The Brand Questionnaire, which will relay all of the details of your business, as well as your goals for the project. Questions vary from your company's elevator pitch to aesthetic preferences. This is work on your end, but it is a crucial step in order to set the project up for measurable results, as well as provide you the chance to make sure you share in detail all your goals and preferences. Our designs are not only pretty, but strategic — there is always a reason behind a design decision. We will uncover the purpose and heart of the work you're doing and see how we can translate it to visuals. 

Using the information from The Brand Questionnaire, I will put together The Brand Analysis and Creative Direction Presentation, which includes a market analysis, brand competition, audience/customer evaluation, creative direction and mood board. Putting in the time and effort at the forefront of the project ensures there is a comprehensive strategy and forms the foundation of your brand and business.

Each project includes 3 rounds of design & revision, with the first round providing 3-4 different primary logo concepts. After Round 1, a concept should be selected to move forward with and will subsequently be perfected! We will be selecting the brand fonts, color palette, as well as designing additional brand collateral, such as a secondary logo or submark and pattern. If you exceed 3 design rounds, then additional revisions will be billed at my hourly rate. 

When designs are fully complete, we also provide print collateral design — business cards, letterhead and marketing/packaging material and/or additional digital design — newsletter templates, instagram profile icons or assets. These will be package options on the proposal and can be customized to your project's needs. 

A Brand Style Guide will be included with your final design files. This guide is a useful tool for you to always have on hand once our work is complete. It will provide all the details of the design, from the type treatments, logo usage and color codes (Pantone, HEX, CMYK & RGB).

Once your brand identity is underway, it is time to start creating your brand's digital home! Before I can begin, I must have all your website content such as images, videos and text. In order to ensure it is a smooth process, I recommend using a google doc to organize each web page's content and then supply me with an editor link.

All websites will be built for desktop and be mobile responsive. SEO best practices will be utilized, but if you require more in depth SEO, I can recommend consultants. At times a developer may need to be utilized if a design request extends beyond my coding capabilities. The cost of a developer will be billed to the client seperatley from the the design proposal and cost will vary depending on the developer hired. All fees will be communicated prior to moving forward.

Websites are built to fully serve you and your customers, so the correct platform should be utilized depending on your industry:

Service-Based:
Showit or Squarespace 

E-Commerce:
Shopify

Blogs:
Showit with Wordpress integrated

At this time, I am only building websites as an extension to a brand identity package.

Interior projects are available to those both local to Fairfield County, Connecticut as well as remotely via digital e-design. If your project is local, we will have our introductory meeting within the space to be designed, so that we can discuss project goals as well as measure the space for floor plans. For e-design, I will require you submit either floor plans (sometimes you have these from the purchase of your home) or measurements for me to draw the plans. 

Projects begin with a shared Pinterest board— interiors, color, texture, anything you find inspiring should be pinned! I will sort through and create a moodboard of the elements I find to be most repetitive and important to you. 

Projects will include floorplans and elevations, room schematics and (6) selection options for each item to be purchased. Once approved, I will begin order procurement and project management, as well as assist on site for installation. For e-design, you will responsible for ordering and installation, unless other plans have been made. 

I use Inly, a customer relationship management tool (CRM) for creating Proposals, Contracts, Invoices and Online Payment (securely accepts credit cards or Bank Transfers- ACH or you can mail a physical check). Inly is very easy to use and streamlines all client relations. Payment reminders will also be sent through Inly. Please check your spam inbox in case you can't find an email communication from them. I can also provide documents through Adobe Acrobat if preffered.

All design work is made using Adobe Creative Suite — Illustrator (logos, submarks, patterns, floorplans and elevations), Photoshop (imagery), and InDesign (print collateral). Website design previews will be url links. 

Project timelines vary based on the breadth of work to be completed. At the start, I will send a Project Scope & Timeline, which provides dates to expect design rounds as well as when you should provide feedback. I will strive to meet all the deadlines set, but cannot be held responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved or signed off our work on-time at any stage. Seperate timelines will be made for brand identity and websites, but there will be one launch date.

A typical project will take 8-12 weeks.

Once final payment is received, I will send you all your design files as a compressed zip in the following formats: 

.EPS: largest file format, vector (most hi res). Use this file for hi res printing (ie signage, product etc)
JPEG: basic printing
JPEG Web: optimized for web use
PNG: no background

I will also send you font packages or links to purchase for licensing if necessary.

Cost varies depending on your design package, so I always like to discuss goals and your specific needs before providing an estimate.

After our introductory call, I'll put together a custom proposal that outlines the project scope and associated costs. Most projects fall between $2-10k. It is a large range, but the needs from project to project vary and I price accordingly, so you pay only for what you truly need.

It is finally here — launch day! After a long collaboration, it is always so exciting to set a date to officially go live on your new brand identity and website. Once final payment is received, I will send all your design files, adjust your domain settings if needed and hit live on your website. I can also be available for a website tutorial call or can send instructional videos. Included in the design package is 1 week of support for any issue that may come up. After that we’re here to help you on an as-needed hourly basis. We love to keep in touch with clients, so if please keep us updated with your business and any future design needs!