Health & Wellness

Industry

Brand Strategy
Brand Identity
Web Design
Web Development
Print Collateral

Services

Utah

location

2022

Year

Good For The Swole

Good For The Swole is an online platform created by Becky Burgess, who is a certified Personal Trainer, Women’s Fitness Specialist and Pre & Postnatal Fitness Specialist. With a mission to help women feel strong, empowered, and confident throughout pregnancy and postpartum, she has garnered a strong following (162K and counting!) and understandably so. 

As a brand symbol we created a floral mark to illustrate the growth and journey of motherhood. This was the forefront of the overall design and inspired the rest of the identity. Keeping the color palette soft and grounded and the font set a combination of bold and script, the brand's mission is able to be read very clearly.

The website needed to cary quite a bit of information and content: providing faqs on The App, E-Commerce Workout Guides, Blog Posts, Testimonials and a Brand's Shopping page. Integrating the new brand identity, the website, although heavy in content, does not feel intimidating or overwhelming, perfect for mothers who need a gentle hand hold during this new chapter of life.