Mrs. Nipple
Mrs. Nipple (now @elizabethariola) was a lifestyle influencer and blogger in Fairfield County, Connecticut until recently retiring to focus on her mother's account, Brunch With Babs.
As a silly nod to her married name, Mrs. Nipple, became well-regarded in the motherhood space. Understanding the overwhelm of becoming a new mom, she dedicated her blog and instagram to providing tips, tricks and guides. When her following grew, she reached out to create a more designed instagram presence, as well as create a new website to catalogue a very large library of motherhood content, all created and vetted by a strong community of fellow mothers.
Creating custom stamps was the jumping off point and led to a palette of colors, fonts and then further used on the website to classify product as "Mrs. Nipple Approved" ie best in class! The website, while in some regards a traditional blog, also provided affiliate Shopping Guides, Registry Guides, Baby Product Reviews (by category), Child Development Guides as well as a Fairfield County Resource Guide. It was a huge endeavor to bring to life online and although no longer active, was a beautiful and comprehensive resource for those who visited the website.
Influencer
Industry
Brand Strategy
Brand Identity
Web Design
Web Development
Print Collateral
Services
New Canaan. Connecticut
location
2020
Year
Mrs. Nipple (now @elizabethariola) was a lifestyle influencer and blogger in Fairfield County, Connecticut until recently retiring to focus on her mother's account, Brunch With Babs.
As a silly nod to her married name, Mrs. Nipple, became well-regarded in the motherhood space. Understanding the overwhelm of becoming a new mom, she dedicated her blog and instagram to providing tips, tricks and guides. When her following grew, she reached out to create a more designed instagram presence, as well as create a new website to catalogue a very large library of motherhood content, all created and vetted by a strong community of fellow mothers.
Creating custom stamps was the jumping off point and led to a palette of colors, fonts and then further used on the website to classify product as "Mrs. Nipple Approved" ie best in class! The website, while in some regards a traditional blog, also provided affiliate Shopping Guides, Registry Guides, Baby Product Reviews (by category), Child Development Guides as well as a Fairfield County Resource Guide. It was a huge endeavor to bring to life online and although no longer active, was a beautiful and comprehensive resource for those who visited the website.
Brand Strategy
Brand Identity
Web Design
Web Development
Print Collateral
Services
Influencer
Industry
New Canaan, CT
location
2020
Year
Mrs. Nipple
